Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Page: 135
Format: pdf
ISBN: 0321620062, 9780321620064

If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. It's too limiting to constrain content strategy to the domain of web communications only. But what does that really mean? How do we build web places that actually meet human needs? For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. Content Strategy for the Web by Kristina Halvorson. Content strategy can be tough if your product or service is not sexy but it is a must for your SEO development. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. The term is particularly common in web development since the late 1990s. Content post panda update is nearly king then? The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment.